Supporting Physician Practice Improvement

(In Progress)

The Design for Health program at OCAD University culminates in a final studio project, on a topic of our choosing. My exposure to audit & feedback lead me to believe that there is an opportunity to merge design research methods with an audit & feedback approach.

This project aims to explore whether or not a qualitative "audit" (in quotes because no-one will be audited or judged) can be used to support primary care physicians through the first three phases of the Physician Practice Improvement (PPI) cycle.

PPI is all about understanding

Design research is all about understanding. And building something off that understanding. Audit & feedback traditionally uses quantative data to create discussion and understanding. However, my experience has shown that bar charts or time series graphs are typically used to display the data. These representations of practice are abstracted versions of real events; often showing one metric over a period of time to indicate a providers practice.

Discussions centred around these abstract visuals rely on participant memory to remember details of the practice context. My point of view is centred around the idea that the structure of design research activities will introduce more context to the discussion than the traditional methods.

Providers need to be brought together to reflect together

Sense making is a retrospective and social process. To support physician's through reflection to help them form an understanding of their practice, we should be connecting them with their peers - the only other people who can understand the challenges they face.

This is challenging for a number of reasons - mainly due to issues getting people into the same room at the same time. Perhaps this is why so many audit & feedback interventions are delivered through an online dashboard, which affords a certain flexibilty and scalability of the intervention.

Keeping in mind the flexbility of the dashboards, I intend to engage physicians digitally to conduct the qualitative audit.

This project is still being completed

This page will be updated as I complete the project.


Hi there.

I'm an information designer living in Toronto, Ontario.

I'm currently finishing up my master's degree in Design for Health at OCAD University.

My approach to anything design-related in healthcare is underscored by three main ideas:

  1. Healthcare is a complex system.
  2. Complexity isn't something to shy away from.
  3. Personal experiences humanize complexity.

I love data that doesn't fit within traditional, quantitative data visualizations. While those sort of visualizations certainly have their time and place, there's so much more to the data that's being left out.

If you are interested in working together, please email me at

Or send me a message on linkedin or twitter

For more details about my education and work, here is my CV.