Promoting iron deficiency anemia care guidelines

During an internship with Alberta Health Services, I designed patient and provider handouts on managing iron deficiency anemia. The internship was part-time, and lasted for a year. The handouts & process were submitted and accepted as a poster presentation to the Choosing Wisely Alberta conference in 2017.

The patient handout aimed to help patients make decisions to manage their symptoms

The patient handout began with a review of exisiting handouts available to the public on the internet, including ones developed by AHS. A content map was developed and fleshed out with multiple feedback points from medical experts and project leadership. A layout and set of icons were developed to match the content map.

The patient handout showcased some possible treatment options for patients

A draft of the document was tested in a focus group with patient advocates and people with lived experience with IDA. Participants were given printed versions of the handout to review and mark up, then I facilitated a discussion about the messaging and design of the handout. Comments from the focus group were reviewed and edits were made to the handout before the document was circled to project stakeholders for final review.

However, a long period of review and revison followed this final review. During the design process, I had failed to engage the communications department at AHS and designed a handout that was not in line with their brand. Combined with a holiday break and shorter hours, this revision process took months and utlimately delayed the deployment of the handout. From this experience, I learned to keep a closer eye on the details and strategic needs of projects.

The physician handout promoted new evidence and guidelines for better patient outcomes

This handout was a much more straight forward process. Subject matter experts gave me the content that they felt should be in the handout, as it was a decision I am unqualified to make. My main focus was to create a one page document showing this information.

The resulting document went through several iterations and working group feedback sessions. Similar to the patient handout, some edits were needed to align with AHS brand.

The provider handout gave more evidence and transfusion-related recommendations

The project and process were presented as a poster and short oral presentation

In 2017, the Choosing Wisely Alberta conference was in Calgary, AB. We submitted an abstract and were accepted. I developed a poster summarizing the abstract and gave a short presentation during a break from the scheduled speakers.


Hi there.

I'm an information designer living in Toronto, Ontario.

I'm currently finishing up my master's degree in Design for Health at OCAD University.

My approach to anything design-related in healthcare is underscored by three main ideas:

  1. Healthcare is a complex system.
  2. Complexity isn't something to shy away from.
  3. Personal experiences humanize complexity.

I love data that doesn't fit within traditional, quantitative data visualizations. While those sort of visualizations certainly have their time and place, there's so much more to the data that's being left out.

If you are interested in working together, please email me at

Or send me a message on linkedin or twitter

For more details about my education and work, here is my CV.